Samokat
15 minutes sport club
special
merch
art direction
It doesn't matter what the score is — it matters who's on the field.

Remember how in childhood you played not to win, but to have a good time with friends? We were inspired by these memories and created a limited capsule 15 Minutes Sport Club — for those who choose sports not for the result, but for pleasure.

You can wear it to training, you can wear it on a date, you can wear it because it's just comfortable. Who said that sport and style don't play on the same team?

We also teamed up with DFF to launch a joint project — 15 MINUTES SPORT CLUB. The collaboration includes parties with sports clubs, special drinks, and a pop-up zone with ping-pong and coral loungers.

Photos by Nikita Stolboushkin.
Sport capsule photoshooting
Art direction