Summer 2025 has started our Asian line ads campaign. In this campaign we faced a difficult task: we had to show the characters from the private label packaging, but not create the impression in the audience that Samokat now has mascots. Since this was a large 360° campaign, we developed a number of static layouts to demonstrate the mechanics of the Asia travel giveaway and to tell about the line of Asian products. For DOOH we made animated layouts and passed a series of tests. The result was outdoor advertising that does not distract the audience from traffic, but at the same time helps to read the message in an average of 2 seconds. For TV and OLV, we made animated videos on the topic of the products and on the topic of the giveaway.
It turned out pretty funny!