Samokat | Blazar
special
merch
art direction
On the Blazar Contemporary Art Fair, we created two expansive art spaces where we exhibited art installations and artist-collaborated desserts, delving into the exploration of technology’s future and humanity’s place within it. Collaborating with the creators, Samokat investigated transformations in services, upcoming opportunities for individuals, and strategies for adaptation amidst rapid advancement.

Within our lounge area, we installed Flowgardenz’s “Sensory Landscapes” — three multimedia sculptures blending physical and digital dimensions. Each piece embodies distinct natural environments: a dense forest, towering mountains, and verdant fields. This installation merges organic materials like plants and aromatic essences with digital technologies including metallic frameworks, gadgetry, and neural-network-generated imagery.

Additionally, we sponsored Maria Fedorova’s interactive exhibit, “Laboratory #FF335F,” envisioned as an artistic take on future-oriented services. Through this project, visitors were encouraged to introspectively navigate through an increasingly noisy informational landscape, discovering deeper insights about their own wants and inclinations.
Divided into five unique stations corresponding to individual human senses—touch, scent, sound, vision, and flavor—the exhibit enabled participants to craft customized virtual objects reflective of their personal experiences. These creations could then be preserved digitally using smartphones or mailed out as augmented-reality keepsakes.
Art deserts photoshooting
Art direction
Reportage photography