Rooftop caviar
BTL
art direction
In March 2024 in the middle of the business center "Moscow City" the roof of the Bluefin restaurant turned into a plate of red caviar. This is how Yandex Food decided to remind audience of the delicious Moscow Maslenitsa holiday.
I worked on this project as a guest designer due to the dismissal of the art director and the absence of my colleague, the another lead designer, in the country. My tasks included working on the concept, supervising the work of engineers, production and art direction of the installation of the development, as well as finalizing and auditing the development. We literally went up to the roof in -4°F and manually painted highlights and brought the reflections to perfection. And finally, we created amazing installation which no one had ever made before.
This project is gold winner on Red Apple advertising festival
I worked on this project as a guest designer due to the dismissal of the art director and the absence of my colleague, the another lead designer, in the country. My tasks included working on the concept, supervising the work of engineers, production and art direction of the installation of the development, as well as finalizing and auditing the development. We literally went up to the roof in -4°F and manually painted highlights and brought the reflections to perfection. And finally, we created amazing installation which no one had ever made before.
This project is gold winner on Red Apple advertising festival
Behind-the-scenes
