In December 2023 the Results of the Year conference was held in Moscow, which brought together representatives of food technology, restaurateurs, gastronomic experts and marketing specialists. For this event, I have developed a comprehensive visual communication system: from the visual to spatial design, badges, and the presentations of the speakers themselves. The identity preserved the continuity of the visual style of the Yandex Eats brand, and thematically emphasized the cyclical nature of the year, the versatility of achievements, and the centrality of the service.
Also at the "Results of the Year" Yandex Eats introduced the Ultima Guide, new restaurant guide. The presentation was held jointly by Ekaterina Pugacheva, Chairman of the jury of The World's 50 Best Restaurants award, and Evgeny Anishchenkov, CEO of Yandex Eats.Ultima Guide is distinguished not only by the selection of the best Moscow restaurants, but also by the use of the latest technologies. The rating was based on a results of special neural network that analyzed over 30,000 restaurants in the Capital, including types of establishments, guest reviews and frequency of visits. Based on the data received, a preliminary list of more than three hundred candidates was formed. Further, the rating was formed by online voting of about 70 reputable experts in the restaurant industry and several tens of thousands of ordinary users of Yandex services. The final results of the vote count were determined by a special Yandex evaluation model. Thus, the final list includes the 50 most popular establishments among Muscovites and recognized by experts. Subsequently, the geography of the guide expanded, introducing regional versions for St. Petersburg, Sochi, Nizhny Novgorod and other major cities of Russia.