The Theme of food is an annual restaurant conference organized by the largest Russian foodtech company Yandex.Eats. The event was aimed at restaurant owners, managers, marketers, chefs and other specialists in the field of gastronomy. Speakers — CEOs of food technologies, well-known restaurateurs, marketers and heads of commerce talked about management strategies, modern promotion methods and innovative approaches to delivery, as well as reveal the secrets of kitchen from the local to the global level. As part of the project, I was faced with the task of rethinking the already created visual identity based on the concept of 2024 and adapting it to all materials: from the website and social media to conference space design, navigation and merch. The conference space was divided into 6 thematic zones: Main Stage, Marketing, Management, Technology and Art, Delivery, Open Kitchen, and each of the zones was decorated in a unique style. There was also a newspaper for the guests with announcements of speeches, interviews of speakers, and an illustration in my author's style on the front page. And in the one of pictures you can see the electric bike designed by me.