In this project, my in-house team and I had to create a visual identity for the Yandex Food sub-brand — a service for restaurateurs and owners of public catering establishments — Yandex Eats Vendor. Given the visual identity of the parent brand, it was necessary to create a fresh and memorable identity that reflects the reliability, professionalism and ease of use of the service.

Based on analytical data, trends in foodtech and B2B, competitive solutions and preferences of target clients, we formed a concept and developed the main elements of the corporate identity, typography style, color palettes, as well as a design system for offline media and in-app.